[Video] Smart Approaches for Efficient Patent Searching by Andrea Davis
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SMART APPROACHES FOR EFFICIENT PATENT SEARCHING
Abstract: Today’s cutting edge tools enable patent information professionals to use various angles to tackle a search. The diversity of possibilities is thrilling, but can also be overwhelming without a deliberate method. The presentation will offer must-use steps to ensure efficiency in searching while maintaining high quality rigor.
Traditionally, decision makers have relied on experience and gut feeling to decide a strategy and achieve satisfactory ROI. Over the last decade there has been a paradigm shift which is fueled by advancement of technology and tools. Now a days, decision makers are relaying on heavily analytics to decide strategies for obtaining valuable patents.